At DINKY & DANDY we pride ourselves on sourcing little and cool products for little and cool children (and their parents). Shop online or visit the Dinky and Dandy Stevenage store for cute and unique gifts, toys, interior and party goodies.

The DINKY & DANDY shop started in 2014 and was set up by fashion buyer turned kids fashion & interiors blogger, Kelle Aitken. After years of sharing the coolest and most unique products for children on her blog she decided to open a shop so that her readers could find all these stylish items in one place.

Dinky & Dandy has a wide range of carefully selected toys and interior products that both children and grown ups adore. From stylish storage solutions to the cutest nightlights you’re sure to fall in love with the range.

In 2016 Dinky & Dandy opened it’s very first shop in the Historic Stevenage Old Town and in 2017 moved to bigger premises on the main high street. Local customers can come and browse in person or collect their online orders free of charge. The store also works as a HQ for Dinky & Dandy where Kelle also runs the online side of the business.

Visit the online store here or click here to find directions to our Dinky and Dandy Stevenage Store.


Kelle is the mum of two behind DINKY & DANDY. After graduating from university with a degree in fashion promotion, Kelle worked for brands such as Tesco, Kurt Geiger and Brora. Whilst on maternity leave after her first child was born, she decided to start blogging as a creative outlet. Her love for design led products for children and families grew and the Dinky & Dandy blog quickly became a popular read for parents. During her time blogging she collaborated with some household brands such as Ralph Lauren, Clarks and Next along with numerous independent brands and boutiques.

A keen photographer with a great eye for detail, it was after the arrival of her second child that she decided to set up her own business – and Dinky & Dandy was born.

Kelle lives in Hertfordshire with her husband and their two children.